We all hear the many tools and tasks we MUST do with LinkedIn and other social media platforms, but what about things we should NOTdo, but most likely are? Good questions! I’ve listed some mistakes to avoid and should change immediately: Your profile is incomplete. Just because your profile may say “100% complete”, you need…
Research Your Target Market for Social Networking Campaign
You Must Understand Your Target Market to Effectively Reach Your Audience. Questions to Ask Your COI’s for Research Gathering. In my previous blog, “Before beginning a social media campaign, you must develop a focused marketing plan,” I mentioned reaching out to your COI’s for guidance when deciding the markets you want to focus on for your…
Avoid Social Media Failure. Develop a Focused Marketing Plan.
Most business owners and business professionals realize the importance of integrating social media into their business plan, but what many do not realize, is that a presence is not enough. I often come in contact with individuals who say, “I have a profile set up on every site, but I only look at it once…